Services That Deliver

We take pride in the services we offer to our clients. Because we are not just research suppliers; but rather research consultants, we offer our clients much more than the standard set of data collection and tabulation services. All facets of our research are guided by the simple premise that research is a means to an end and not an end in itself. Like most marketing research suppliers, SMR&P can collect and tabulate data. However, SMR&P is better known for implementation of innovative research methodologies and creative analytical approaches to obtain relevant information for our clients. We offer out clients a comprehensive evaluation of markets and strategic marketing consultation.

 

Qualitative Research

Qualitative research is an extremely valuable part of your overall research program. More than just numbers, we will help you get at the “why” questions  From Personal Interviews to Focused Group Research to Executive Interviews, and all points between, we offer the essential ingredients for understanding your customers.

Quantitative Research

We offer an array of advanced quantitative techniques, including custom designed analysis to meet  our clients’ individual needs.  A consulting firm that comes to you with a pre-designed research approach assumes they already know what your needs are. We make no such assumption.

 

Consulting Services

We understand the role that research must play from our clients’ perspective and the most critical step in the planning process is turning data into usable knowledge. To accommodate this most critical step, we consult with our clients on future implications and make recommendations based on your business objectives.


  • Experienced Moderators
  • Array of Qualitative Methods
    • Focused Group Interviews
    • Mini Group Interviews
    • Modified Focused Group Interviews
    • Delphi
    • Opinion Leader
    • Triad/Dyad
    • One-on-One In-Depth Interviews
    • Executive Interviews
  • Other Support Services
    • Recruiting
    • Audio-visual Recording

  • Representative Sampling Techniques that minimize error margin
    • Probability Sampling
    • Non-probability Sampling
  • Array of Data Collection Methods
    • Phone (computer-assisted)
    • Mail
    • Online
    • On-site
    • Mall Intercept
    • Combination methods
  • Advanced Statistical Applications (SPSS, R, Excel, etc).
  • Custom-designed Analysis

  • Toplne and Preliminary Information to Meet Compressed Time Constraints
  • Final Report Delivered On Time and On Budget
  • Actionable recommendations and marketing implications to add value to your research
  • Professional Presentation Tailored to Your Audience
  • Q & A Sessions
  • Easy to Understand Charts and Graphics
  • Follow-up Consultation